Privacy Policy for eh777
– How We Protect Your Data

1. Introduction

This Privacy Policy explains how eh777 collects, uses, stores, and protects the personal information of users who register and use the platform. eh777 provides online sports betting, slots, live casino, and bingo services in Pakistan. All services are available through the website at eh777.onl and through the mobile app.

By creating an account or using any part of the eh777 platform, you agree to the terms of this Privacy Policy. If you do not agree with how we handle your data, you should not create an account or use the services.

We may update this policy from time to time. When changes are made, we will update the date at the top of this page. Significant changes will also be communicated through the platform or by email. Continued use of eh777 after updates are published means you accept the revised policy.

2. Information We Collect

Account Registration Information

When you register on eh777, we ask for information needed to create and manage your account. This includes your full name, date of birth, email address, phone number, and address. This information is required to verify your age (18+), confirm your identity, and ensure your account is set up correctly.

Identity Verification Documents

To comply with standard identity verification procedures and to prevent fraud, we may ask you to submit a copy of a government-issued ID such as a CNIC or passport. These documents are used only for verification purposes and are stored securely. We do not share identity documents with third parties except as required for verification or fraud prevention.

Financial and Payment Information

When you make a deposit or request a withdrawal, we collect payment details such as your JazzCash number, Easypaisa account details, bank account information, or card details. Sensitive payment data such as full account credentials and PINs are never stored on our servers — payments are processed through secure payment gateways.

We do keep a record of your transaction history (deposits, withdrawals, bet amounts) as part of your account for auditing and support purposes. All amounts are recorded in PKR.

Gaming Activity and Betting History

We record your gaming activity on the platform, including bets placed, games played, match selections, and win/loss outcomes. This data is used to manage your account, resolve any disputes, and improve the platform experience. Betting history on cricket, PSL matches, T20 internationals, football, and esports events is stored as part of your account record.

Device and Technical Information

When you access eh777 through a web browser or the mobile app, we automatically collect certain technical information. This includes your IP address, device type, operating system, browser version, screen resolution, and general location (country/city level). This information is used to ensure the platform works correctly on your device and to identify suspicious activity such as login attempts from unusual locations.

Communication Records

If you contact our customer support team via email or live chat, we keep a record of those communications. These records help us handle your query, follow up if needed, and improve the quality of our support service.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Account Management: To create, maintain, and manage your account, including processing deposits and withdrawals in PKR.
• Identity Verification: To confirm you are who you say you are, to verify your age, and to prevent fraud or money laundering.
• Processing Transactions: To complete deposit and withdrawal requests via JazzCash, Easypaisa, Raast, bank transfer, and card payments.
• Platform Personalisation: To show you relevant content, promotions, and game recommendations based on your activity and preferences on the platform.
• Customer Support: To investigate and resolve queries, disputes, or complaints you raise with our support team.
• Security and Fraud Prevention: To detect and prevent fraudulent activity, multiple account registrations, and unauthorised access attempts.
• Platform Improvement: To understand how users interact with the platform and identify areas for improvement in design, performance, and features.
• Responsible Gaming: To monitor gaming activity and contact users who may be showing signs of problem gambling, such as very high deposit frequency or escalating losses.
• Legal Compliance: To comply with applicable laws and regulations, including responding to lawful requests from relevant authorities.

4. When We Share Your Information

eh777 does not sell or rent your personal information to third parties. However, we do share data with selected third parties in limited circumstances where it is necessary to run the platform:

Payment Processors

To process your deposits and withdrawals, we share relevant payment details with payment partners such as JazzCash, Easypaisa, Raast, and banking partners. These partners process your transactions and are bound by their own data protection obligations.

Game Providers

Slot games, live casino tables, and bingo games are provided by third-party software companies. These providers may receive a limited set of account information (such as a user ID and session token) necessary to run the game. They do not receive your full personal profile or financial history.

Identity Verification Services

We may use third-party identity verification services to verify the documents you submit. These services process your data solely for the purpose of completing verification checks and are contractually required to handle your information securely.

Legal and Regulatory Obligations

We may disclose your personal information if we are legally required to do so — for example, in response to a valid court order, legal process, or lawful request from a relevant authority. We will only disclose the minimum information required to comply with such a request.

Business Transfers

In the event of a merger, acquisition, or transfer of business assets, your personal information may be transferred to the acquiring entity. In such cases, we will take reasonable steps to ensure that your privacy rights are maintained.

5. How We Protect Your Data

We take data security seriously and have put several technical and organisational measures in place to protect your personal information:

• Encryption in Transit: All data transmitted between your device and eh777 is encrypted using HTTPS and TLS protocols. This prevents interception of your data while it travels over the internet.
• Encryption at Rest: Sensitive personal data stored in our databases is encrypted. Even if our systems were breached, this encryption adds an additional layer of protection.
• Access Controls: Access to personal data is restricted to authorised staff who need it to do their jobs. We use role-based access control to limit who can view or modify your data.
• Secure Payment Processing: Payment data is handled through certified secure payment channels. Full card numbers and wallet credentials are never stored on eh777 servers.
• Regular Security Reviews: Our systems are regularly reviewed and updated to address new security vulnerabilities and maintain a high standard of data protection.

While we work hard to protect your information, no online platform can guarantee 100% security. You also have a role to play — keep your password strong, do not share your login details with anyone, and let us know immediately if you think your account has been compromised.

6. Cookies and Tracking

eh777 uses cookies — small text files stored on your device by your browser — to make the platform work properly and to understand how it is being used. We use the following types of cookies:

Essential Cookies

These cookies are necessary for the platform to function. They keep you logged in during a session, remember your game preferences, and enable core features like deposit processing and account navigation. Without these cookies, the platform cannot work properly.

Analytics Cookies

We use analytics tools to understand how users navigate the platform — which pages are visited most, where users drop off, and how features are being used. This data is aggregated and anonymised, meaning it cannot be used to identify you personally. It helps us improve the platform over time.

Session Cookies

Session cookies are temporary and are deleted as soon as you close your browser. They are used to maintain your login session and keep your account secure while you are actively using the platform.

You can manage cookie settings through your browser preferences. Disabling essential cookies may affect how the platform works, but analytics cookies can be turned off without impacting core functionality.

7. How Long We Keep Your Data

We keep your personal information for as long as your account is active. If you close your account, we will retain certain data for a limited period as required for legal, audit, or dispute resolution purposes. After that period, your data is securely deleted or anonymised.

Transaction records (deposits, withdrawals, betting history) may be retained for longer periods where required by applicable financial record-keeping obligations. Identity documents submitted for verification are deleted once they are no longer needed.

8. Your Rights Over Your Data

As a user of eh777, you have the following rights in relation to your personal data:

• Right to Access: You can request a copy of the personal data we hold about you at any time.
• Right to Correction: If any of your personal information is incorrect or out of date, you can ask us to update it. You can update basic account details directly from your account settings.
• Right to Deletion: You can request that we delete your personal data. Note that some data may need to be retained for legal reasons, but we will delete everything that is not required.
• Right to Restrict Processing: In certain circumstances, you can ask us to restrict how we use your data while an issue is being resolved.
• Right to Object: You can object to certain uses of your data, such as using it to send you promotional communications.

To exercise any of these rights, contact our support team at [email protected]. We will respond to all data rights requests within a reasonable timeframe, typically within 30 days.

9. Children and Minors

eh777 is strictly for adults aged 18 years and over. We do not knowingly collect personal information from anyone under 18. During the registration process, we ask for your date of birth to verify that you meet the age requirement.

If we become aware that we have collected personal data from a person under 18, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on our platform, please contact us immediately.

10. Third-Party Links and Services

The eh777 platform may contain links to third-party services such as payment processors. Once you leave our platform and visit a third-party site or service, this Privacy Policy no longer applies. We encourage you to read the privacy policy of any third-party service you interact with.

We are not responsible for the privacy practices of third parties, even those we work with to provide platform services. Our responsibility is limited to how we handle data within our own systems.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable requirements. When we make changes, we update the date at the top of this page. For significant changes, we will notify users through the platform or by email.

Your continued use of eh777 after any changes to this policy constitutes your acceptance of the updated terms. If you disagree with the revised policy, you may close your account and request deletion of your data.

12. Contact Us About Privacy

If you have questions about this Privacy Policy, want to exercise your data rights, or have concerns about how your information is being handled, please reach out to our team at [email protected]. We take privacy enquiries seriously and will do our best to respond promptly and clearly.

You can also visit our FAQ page for answers to common questions about account management and data on eh777.